Not so much an infrastructure as a mode of approaching operating, artistically and curatorially, in the online environment. The history of curatorial work online shows various modes of exploring the relationship between the online and offline spheres. They are distinct yet connected entities, the more web technology becomes embedded in the everyday. This mode of operation has generated displays that encompass online and offline formats of production and sites, giving life to exhibitions that function as system-like structures of display and distribution.

#1 I progetti curatoriali indipendenti dei primi anni 2000 hanno mostrato una comprensione sempre più fluida della relazione tra siti e modi di produzione online e offline, dando vita a strategie di collegamento tra ambienti digitali e fisici.

#2 Tale collegamento è stato definito da vari curatori come: "la disconnessione tra lo spazio online e lo spazio della galleria" (Paul Flannery di Bubblebyte); "la transizione delle pratiche" (Rebekah Modrak di ebayaday); la "conversazione tra digitale e fisico" (Kelani Nichole di Transfer gallery); o diverse "esperienze sensoriali" per interagire con un'opera d'arte (Candice Jacobs di Accidentally on Purpose) e "incarnazioni dell'arte" (Reinhard Storz di Beam Me Up.

3#La pandemia COVID-19 ha spinto le industrie di ogni genere a passare dall'operare nell'ambiente fisico ad abitare la sfera del "phygital". Il phygital è un metodo di vendita che integra un punto di compravendita fisico e strumenti digitali per migliorare l'esperienza di acquisto fisica di un consumatore in maniera combinata.

#1 Independent curatorial projects of the early 2000s started to display an increasingly fluid understanding of the relationship between online and offline sites and modes of production, giving life to strategies to bridge digital and physical environments.

#2 Such bridging has been defined by various curators as: “the disconnect between online space and gallery space” (Paul Flannery of Bubblebyte); “the transitioning of practices” (Rebekah Modrak of ebayaday); the “conversation between digital and physical” (Kelani Nichole of Transfer gallery); or different “sensorial experiences” for engaging with an artwork (Candice Jacobs of Accidentally on Purpose)  and “embodiments of art” (Reinhard Storz of Beam Me Up.

#3 The COVID-19 pandemic has pushed industries across spectrum to move from operating in the physical environment to inhabit the the sphere of the “phygital.” Phygital is a sales method that integrates a physical point of sale and digital tools to enhance a consumer’s physical shopping experience in a blended fashion.